Senior Marketing Consultant

Senior Marketing Consultant

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WARNING: Be sure to read through the following in its entirety. After all, this is only your career you�re working with. We don�t play around with something as fragile as this.

Finally, a place where you can safely invest in your career�

For 14 consecutive years, Plante Moran has been recognized as one of the nation�s �100 Best Companies To Work For� by FORTUNE magazine � providing unsurpassed opportunity and an unequaled culture to talented, self-motivated individuals who have a passion to serve and a hunger to thrive. It's hard to explain what makes a great firm. We think it has to do with the people, our benefits, and the overriding culture that guides them. It's a unique balance of achievement, teamwork, caring, and an unofficial 'relatively jerk-free' policy. It makes us different. It makes us better. It helps us thrive.

Plante Moran is the 12th largest accounting and management consulting firm in the nation. Our rapid growth and increasing demands for our services has created a need for a highly motivated individual to join our Marketing team as a Senior Marketing Consultant in our Southfield office.

Position Summary

Responsible for leading the creation and execution of the marketing and business expansion strategy for the assigned Industries/Services

• Have leadership role in developing, proposing, and implementing appropriate marketing plans that consider and utilize multiple channels (ie web, collateral, advertising trade shows etc)designed to raise awareness and attract prospective clients. Link activities / results to business plan for industry / service area
• Ensure the geographic needs for assigned industry / service are met working with regional marketing team
• Conduct research on the industry, sub industry or service needs in assigned Industry, service or geography to identify trends and issues affecting prospects and clients business
• Use strong interpersonal and problem-solving skills, with ability to gain alignment and agreement on implementing multi - faceted marketing initiatives and solutions with internal clients that are aligned with business goals
• Build and maintain expert level of knowledge in the firm CRM system and related electronic tracking tools to aid in the development and tracking of prospect lists and pipelines. Lead the development of CRM skills for the practice staff so they understand the advantages of using the system to build the firms practice
• Requires the ability to effectively balance longer-term strategic issues with day-to-day tactical project issues like proposals, trade shows and prospect client programs
• Coordinate efforts with Industry/Service/Geographic Marketing Consultants where there are joint marketing opportunities, appropriately delegate to administrative resources
• Provide coaching and training on business development skills as related to professional networking to internal clients while maintaining a personal network of industry contacts
• Responsible for identifying, evaluating, and managing new business opportunities and initiatives, work closely with business development manager (s) to cultivate target lists for industry / service
• Ensure the business development efforts are �linked� for all partners and senior associates, monitor progress of new client pursuits, and help to eliminate road blocks in converting targeted prospects to clients
• Assists with new business pursuits through coaching and assisting with qualifying, meetings, presentations, proposal & rfp responses
• Manage projects, product and service launches, trade shows and market research tasks to consistently exceed clients� expectations. Requires a high degree of creativity since many of these initiatives are new and no template exists on how to best leverage in the market
• Provide strong marketing communication to both internal and external to promote the firm�s capabilities and prompt desired actions
• Works with the Marketing Operations team to develop and execute an advertising and public relation campaign which meets the needs of the service / industry and the Firm
• Counsels management in marketing/advertising matters
• Develops marketing tools/templates for firmwide use
• Other duties as assigned
  

The skills, knowledge and abilities that are desirable in a candidate that would enable an individual to excel in this position include:

• Ability to rely on experience and judgment to plan and accomplish goals; performs a variety of complicated tasks. Wide degree of creativity and latitude is expected.
• Ability to effectively:
  • Balance client�s needs and prioritize tasks
  • Identify cross serve opportunities
  • Build strong relationships within the firm and teams through quality work and leadership
  • Strong written and oral communication and presentation skills
  • Strong problem solving skills with ability to sell solutions to internal clients
• Ability to execute plans on time, all the time and keep your clients up to speed on your progress
• Ability to build confidenece with your clients regarding your ability to meet their needs. Ability to be poised under pressure; highly productive and can handle stress
• Can craft approaches likely to be seen as appropriate and positive
• Able to identify additional revenue opportunities
• Expert level skills with Microsoft Project, MS Office (especially Power Point & Excel), MS Visio
• Ability to coordinate information flow with multiple sources (Management, Partnership, team, staff, etc.)
• Strong management and supervision abilities; strong facilitation skills
• Hign degree of enthusiasm
• Promote positive working relationships with diverse personalities/roles at all levels in the firm
• Contribute to a positive team attitude
• Ability to manage multiple projects simultaneously; demonstrate effective time management skills by completing assignments within calendar schedules
• Comes up with new and unique ideas to introduce new products and improve sales/profitability of existing products and services
• Accountable and driven to suceed, driven to expand business
• Has the functional and technical knowledge to do the job at a high level of accomplishment
• Picks up technical matters easily
• Ability to travel regionally

Education

• Bachelor Degree in Business Management or Marketing or other related business degree

Experience

• Requires at least 7+ years of experience in marketing
• Professional Services experience is a plus
• Person in position frequently communicates with staff who have inquires. Must be able to exchange information in these situations.
• Reliable transportation and valid driver�s license are required including a clean driving record
• Minimum levels of auto insurance coverage are required

• This is an exempt position that may require some Saturday work hours and overtime during workweek.
• Qualified individuals must either reside in or near Southfield or be willing to relocate to the area for this opportunity.

There�s no place like Plante Moran.

Those outside Plante Moran know it as the 12^th largest public accounting and business advisory firm in the nation. Insiders know us as the place where opportunity thrives. At Plante Moran, we define �opportunity� with three simple words: Challenge, Experience, and Growth. By diligently finding ways to insert these concepts into our work, we keep staff at every level of our firm on a steady path to the top of their game and the realization of their professional and personal goals.

Inquiring Within

Why wait, when you can play a major role in developing your career!

If your background experience matches the qualifications of this position and you are interested in pursuing this career, then inquire within. You never know where the next click may take you; it could potentially lead you to the career you have always desired!

Last, but not least�

The specific statements shown in each section of this description are not intended to be all-inclusive.

They represent typical elements and criteria necessary to successfully perform the job.

• We only accept electronic applications. Therefore, those who apply directly to a position and submit their resumes through our applicant tracking system will be considered.
• Plante Moran does not accept unsolicited resumes from search firms or employment agencies. Plante Moran will not pay a fee related to unsolicited resumes received from search firms or employment agencies and the unsolicited resumes will become the property of Plante & Moran. Plante Moran will not agree to any contrary terms related to unsolicited resumes.
• Only candidates selected for interviews will be contacted by a Staffing Consultant.
• All candidates must be legally authorized to work for any employer in the United States without sponsorship.
• Plante Moran is committed to a workplace that provides equal employment opportunity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Plante Moran will be based on merit, qualifications, and abilities. Plante Moran does not discriminate in employment opportunities or practices on the basis of race, color, religion, gender, national origin, age, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by applicable law.

Thanks for expressing interest in this career opportunity and also interest in Plante Moran.